Mid-tier Technology Firm: Demand Generation and Inside Sales

Mid-tier Technology Firm: Demand Generation and Inside Sales​ The client is a mid-tier IT services firm backed by leading venture capital firms and has an exclusive focus on the healthcare sector. Led by the dynamic Founder/CEO, the firm has seen rapid growth in the past few years and is poised for the next stage of […]

Integrated and Unified Marketing Helps Centium Meet Sales Target

Integrated and Unified Marketing Helps Centium Meet Sales Target Our client, a B2B technology company headquartered in Boston, provides business information systems solutions, business intelligence solutions, and application maintenance outsourcing to customers in diverse industries. The company’s inbound and outbound marketing operations were previously managed in-house with manual processes that required significant effort and involvement […]

White Papers – The Five Commandments

In this paper, we explore the five core tenets of white papers, the common challenges and pitfalls, and some practical tips on using white papers effectively in your content marketing strategy. Download

Thought Leadership: Winning the Battle for Attention in B2B Technology Marketing

Thought leadership is the fastest growing spend category in content marketing today. Here are some best practices to get the most out of your investments in thought leadership marketing. Download

Infographic: Why Do B2B Tech Marketers Need Surveys

This infographic highlights the need for surveys for B2B tech marketers, the strategic values surveys offer, and how they can be multi-purposed and promoted for optimized ROI. Download

2017 Content Marketing Survey Report for Healthcare B2B Marketers

The battle for attention in technology B2B markets is playing out in content marketing strategies. In today’s market, technology buyers are choosing to conduct online research on potential technology providers till well into the evaluation stages of a buying cycle before engaging with sales people. DamoDigital’s first annual survey revealed interesting trends into how B2B […]

The Five Commandments of Great White Papers (infographic)

This infographic highlights the five core tenets of white papers. Download The detailed document containing tips and guidelines from writing great white papers here

Why B2B Technology Companies Struggle with Content Marketing

An overwhelming majority (81%) of B2B companies use content marketing strategies today. However, less than half of them consider their content marketing to be effective. Customer acquisition is increasingly difficult and here’s what B2B tech firms need to do for an effective content marketing strategy. Download