The battle for attention in technology B2B markets is playing out in content marketing strategies. In today’s market, technology buyers are choosing to conduct online research on potential technology providers till well into the evaluation stages of a buying cycle before engaging with sales people.
DamoDigital’s first annual survey revealed interesting trends into how B2B marketers in healthcare are approaching, doing, and implementing content marketing, including:
- Improving engagement with clients and prospects
- Delivering quality content with limited team size
Download the report to access deeper insights into what is working in content marketing in healthcare. Find answers to other trends, tactics, and decisions taken by B2B content marketers in healthcare.