Knowledge Center

Why B2B Technology Companies Struggle with Content Marketing

An overwhelming majority (81%) of B2B companies use content marketing strategies today. However, less than half of them consider their content marketing to be effective. Customer acquisition is increasingly difficult and here’s what B2B tech firms need to do for an effective content marketing strategy.

Enterprise AI Adoption and Governance in Healthcare Organizations

Research Paper Enterprise AI Adoption and Governance in Healthcare Organizations Our annual survey of the state of Enterprise AI Adoption and Governance in Healthcare Organizations,

April 3, 2024

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Revolutionizing Healthcare Access – A Customer Relationship Management Approach to Enhancing Clinical Access Centers

White paper Revolutionizing Healthcare Access A Customer Relationship Management Approach to Enhancing Clinical Access Centers Download Recently, health systems have started sending wellness reminders for

March 21, 2023

Governance Models and Best Practices for Digital Transformation in Healthcare Enterprises

POV Governance Models and Best Practices for Digital Transformation in Healthcare Enterprises Download As the digital transformation of healthcare accelerates, healthcare enterprises are investing in

October 17, 2022