Case Studies

Thought Leadership Content Strategy for Healthcare Tech firm

The client is a VC-funded high-growth tech firm in the mobile health applications space. The firm was looking to build brand visibility through a series of content assets during the year. Business Case The client had…

New market strategy : medical devices technology firm

The client, a technology firm with a significant presence in product engineering services in the medical devices industry, was looking at an expert firm with a deep knowledge of the healthcare market to help develop a…

National Health System: ITO Contract Restructuring for service quality improvements and price renegotiation

The client had entered into a very large IT outsourcing contract in 2012 with a large global services provider. The performance against contract objectives had been less than satisfactory. The client needed expert advice to restructure…

Global Tier 1 IT services provider: Advanced analytics strategy for Healthcare practice

The client was looking at an assessment of the current state of the healthcare analytics practice and develop a growth strategy for advanced analytics. We delivered an as-is assessment and a set of targeted recommendations to…

Mid-Tier Healthcare-focused IT services provider: corporate growth strategy and 3-year roadmap

The client was looking at an expert firm with a deep knowledge of the healthcare market to help develop a growth strategy for the firm that would drive a 3X revenue growth in 3 years. Working…

Tier 1 Technology Firm: Content Marketing Strategy

Background The client is a $ 1 billion division of one of the largest technology firms globally, with a large and diversified portfolio of healthcare accounts across payer, provider and life sciences segments. Business Case The…

Mid-Tier Technology Firm: Demand generation and inside sales

Background The client is a mid-tier IT services firm backed by leading venture capital firms and has an exclusive focus on the healthcare sector. Led by the dynamic Founder/CEO, the firm has seen rapid growth in…

Mid-Tier Technology Firm: Web content refresh

Background The client is a mid-tier IT services firm backed by leading venture capital firms and has an exclusive focus on the healthcare sector. Led by the dynamic Founder/CEO, the firm has seen rapid growth in…

Tier 1 Technology Firm: Market Intelligence

Background The client is a $1 billion division of one of the largest technology firms globally, with a large and diversified portfolio of healthcare accounts across payer, provider and life sciences segments. Business Case Due to…