Supporting Strategic Positioning and Top-Line Growth in Health IT
Damo Consulting works with global tech leaders and emerging Health IT firms to secure their market position and grow their revenue long term.
Damo Consulting Knows the Business of Health IT. We Helped Build It.
Leading the healthcare divisions in global tech companies. Building successful Health IT startups. Providing growth strategy advisory services to CEOs and heads of business at multi-national technology firms. Our team was forged at the center of healthcare, technology, and business. We bring that rich experience to the table to help our clients grow.
How Can We Help You Succeed?
Strategic Growth Consulting
Growth strategy formulation and implementation with ADE™ framework to provide a clear path forward
Where does your firm fit in the current competitive landscape? Where do you need to be to hit your growth goals? How will you get there from here? Our rigorous and structured consultative approach ensures your organization has the strategic positioning and competitive differentiation to capture mindshare and gain market advantage.
How We Work with Clients
- Define the opportunity landscape
- Competitor analysis
- Remain engaged for execution to ensure success
- Market intelligence
- Client organization
- Custom research
- Build a strategic positioning statement
- Create a playbook for client acquisition and growth
- Stakeholder mapping
- Offerings development
ADE™ Framework for Growth Strategy Execution
Our ADETM framework refers to the three main growth phases of technology firms: Acquire, Defend, and Expand. Technology firms will often fall in more than one growth stage in the ADETM framework. Firms in the early stage of growth will often focus heavily on new client acquisition while more mature firms may be focused on maintaining their current portfolio of clients and finding opportunities to expand their footprint across the enterprise with current and new offerings.
Global data provider seeks to develop a market growth strategy for healthcare sector
Advisory support for top-line growth activities from long-term sales pipeline development to bid pursuit & ABM
Across the Health IT sector, we see sales teams hustling for short term wins. Hitting the quota for the quarter is important. But developing the pipeline for long-term growth is crucial. At Damo, we help Health IT sales and marketing leaders:
- Cut through the noise and capture the attention of healthcare system CIOs and CDOs
- Make the most of budget spent on demand generation campaigns and outreach initiatives
- Get in the running for more deals and bigger opportunities with strategic pursuit enablement
- Maximize customer lifetime value (CLV) with account-based marketing
Our healthcare enterprise clients are the same organizations you want to sell to. We’ve learned how to gain trust and credibility, and we help other excellent providers do the same. Let us bring our deep knowledge of demand generation and sales cycles in B2B technology markets to bear on your behalf.
A branded, sales-aligned growth strategy program helped this Boston-based tech firm hit targets.
Brand Transformation With Thought Leadership
Thought leadership branding and digital marketing: Fractional CMO services
At Damo, we are rightly proud of our contributions to thought leadership surrounding digital healthcare transformation. But we’re just as excited to help our clients achieve the same recognition for their own brands.
Why Thought-Leadership-Led Branding?
Gaining visibility, boosting credibility, and staying top of mind is essential in a marketplace where getting a seat at the bidding table is increasingly difficult.
Our targeted thought leadership enables brand elevation and transformation. Each deeply researched and unique branding asset positions your brand favorably with your target audiences. Our clients include many of the leading global technology firms for whom we have developed and published a range of content including white papers, blogs, eBooks, and market research.
We provide the following services for thought leadership content programs.
- Brand identity for emerging companies
- New offering definition and marketing & demand strategy
- Brand transformation for deeper penetration into healthcare markets
- Personal branding of tech business leaders as healthcare experts
- Thought leadership content development services
- Media relations and media exposure
- Webinars and surveys
Digital Product Design and UX Strategy
Our Design and UX Strategy group is made up of a list of senior entrepreneurs, makers, strategists, designers, technologists, researchers, and creative thinkers. As digital innovation consultants, each team member brings their unique skills, passions, knowledge and diverse points of view together to tackle complex problems, discover new opportunities and drive change through innovation. We exist to support successful product innovation with human-centered design, strategy, research and planning services.
What We Offer
User Experience Design
Your users want experiences that are meaningful, relevant and delightful. We will help you go beyond giving your customers what they say they want or providing checklist features. Using a human-centered design approach, we tackle the most difficult product challenges, turning insights into innovative products based on real customer needs, new technical possibilities, and business viability.
Design & UX Strategy
We partner with your team to merge business objectives with creative solutions that go beyond simply “look and feel”. By surfacing a deep understanding of our client’s industry domain, competitors, business goals and opportunities we formulate an executable design strategy to turn insights into innovative products based on real customer needs, new technical possibilities, and business viability.
User Interface Design
Good UI Design is the process of crafting a common visual language that allows the users interaction to be as simple and efficient as possible and to make it easy for the user to accomplish their goals and solve their problems. We transfer your brand’s strengths and visual assets to a product’s interface to best enhance the user’s experience across all platforms.
Product strategy focuses on what you should invest in building and why it is important. It is an intersection of user needs, business goals and technological viability. Our senior team of strategists, technologists, researchers, and creative thinkers help you answer questions such as:
- What customer problems should we focus on solving?
- What business goals, such as brand positioning, financial growth, increase in market share, improvement in customer lifetime value, etc., are we trying to achieve?
- How do we push our technology forward to gain a competitive advantage?
A great product strategy tells the full story of why, what and how: It explains why your product matters, what you aim to accomplish and how you will do it.
Our Product Design and Strategy process is meant to confirm the direction of your product or service, create and validate the concept, and strategically plan the execution – taking your concept from idea to implementation to launch.
Confirm the direction of your innovation
- Market Analysis
- User Research
- Digital Strategy
- Business Analysis & Modeling
- Scope & Creative Brief
Create and validate your concept.
- Concept Validation
- Design Sprint
- Interaction Design
- Journey Mapping
- Storytelling & Presentation
Strategically plan your execution.
- Digital Prototype
- Visual Design
- Detailed Wireframes
- Roadmap Prioritization
- Backlog & Implementation Plan
Case Studies: Business Growth Strategies and Market Development
Damo helps a large global multinational IT company with strategic roadmap for healthcare provider segment
Damo helps a large global multinational IT company with strategic roadmap for healthcare provider segment The client is a multi-billion-dollar Indian multinational corporation that provides
Healthcare Market Strategy For A Global Technology And Data Provider The company, a leading global provider of consumer data that has been in existence for
Healthcare IT services provider: corporate growth strategy and 3-year roadmap The client was looking at an expert firm with a deep knowledge of the healthcare