Tier 1 Technology Firm: Content Marketing Strategy

Background

The client is a $ 1 billion division of one of the largest technology firms globally, with a large and diversified portfolio of healthcare accounts across payer, provider and life sciences segments.

Business Case

The client needed a content strategy covering original thought leadership pieces, white papers, and a website that was current and featured the best that the company had to offer. The client needed visibility in leading industry publications and journals through thought leadership pieces addressing key topics in healthcare and healthcare IT.

Approach & Results

Through an initial strategy assessment, we identified a set of content themes based on the client’s areas of focus, developed a set of content standards and an editorial calendar comprising 30 pieces over a 6 month period for the program. Using the DamoDigital™ platform, our team of writers collaboratively developed the pieces that have been published in corporate blogs as well as industry publications such as CIO magazine, Electronic Heath Reporter, and Becker’s Hospital review.

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