Working closely with the leadership of the firm over a period of 6 weeks, we were able to develop a view of the firm’s current footprint in the market relative to more established firms, and identify specific strengths, opportunities, and potential threats to the existing revenue base. Through a series of in-depth strategy sessions, competitor analysis, account strategy and a new market strategy, we developed a set of recommendations that aligned with the stated corporate objectives. In addition, we presented specific recommendations around new market opportunities such as analytics and cloud computing to increase the breadth of offerings and take advantage of growth potential in these emerging areas.