Track Session B – Delivering Care
As an integrated healthcare enterprise, Geisinger had to design a program to include member and patient experiences, along with a range of functions for marketing and sales operations. CRM is a strategy that requires the orchestration of a range of technology platforms and a customer data strategy that is able to identify, track and engage with members and patients seamlessly across their digital and physical engagement touch points. In this presentation, the speakers will describe the pioneering and breakthrough efforts to design and execute a CRM-led digital patient experience.
Speakers will describe:
- How to effectively set up and operate a CRM Center of Excellence
- The crucial importance of governance
- The impact of a multi-vendor strategy
- The inevitable trade-offs in a large, multi-year transformation project
Interview in Action @ CHIME ’22 – Paddy Padmanabhan, CEO, Damo Consulting
In this interview, by This Week Health at the CHIME22 Fall Forum, Paddy Padmanabhan, CEO & Founder of Damo Consulting talks about how digital transformation has evolved to focus on current economical challenges in healthcare, what decisions are the leaders in digital maturity have to face, three models of digital leadership and how do they work.
This event is hosted by