Damo helps a large global multinational IT company with strategic roadmap for healthcare provider segment
The client is a multi-billion-dollar Indian multinational corporation that provides business consulting, information technology, and outsourcing services.
Background: Market growth strategy for healthcare
As part of the company’s healthcare market strategy, Damo Consulting was engaged to advise the firm on a market strategy, specifically focused on the healthcare provider segment. Damo’s deep expertise in healthcare provider technology landscape and digital transformation priorities made us a preferred partner to help advise the company with a targeted, actionable market growth strategy roadmap.
Approach and results: Evaluated client’s current state in the healthcare segment and developed a near-term and long-term strategic roadmap for healthcare provider segment market growth
Damo Consulting conducted detailed in-house research and evaluated the technology solution for healthcare provider landscape in which the client would be operating. Leveraging our deep ongoing research on the digital health initiatives of the top 30 health systems in the country and our digital transformation strategy advisory work for leading health systems across the United States, we developed a targeted GTM strategic roadmap for the client. The strategic roadmap took into consideration the client’s current market presence, its strengths in technology areas of relevance to the healthcare provider market segment, and referenceable client engagements from the payer and life sciences market segments. The client was provided with a 60-90-180-day strategic roadmap for their offerings strategy, focused target market campaigns, thought leadership-led market visibility, and a strategic partnership roadmap. The client opened a strategic new account within a quarter of launching the market strategy and is currently investing in a multi-year market strategic program to increase market penetration.