White Papers – The Five Commandments
In this paper, we explore the five core tenets of white papers, the common challenges and pitfalls, and some practical tips on using white papers effectively in your content marketing strategy. Download
Thought Leadership: Winning the Battle for Attention in B2B Technology Marketing
Thought leadership is the fastest growing spend category in content marketing today. Here are some best practices to get the most out of your investments in thought leadership marketing. Download
Infographic: Why Do B2B Tech Marketers Need Surveys
This infographic highlights the need for surveys for B2B tech marketers, the strategic values surveys offer, and how they can be multi-purposed and promoted for optimized ROI. Download
Dallas Hospital Abruptly Closes as Independent Hospitals Flounder in Value-based Models
An independent hospital in Dallas abruptly closed on Friday, exemplifying the ongoing challenges such hospitals face as the industry turns to value-based payment models.The 100-bed Walnut Hill Medical Center was touted as a fresh, patient-centered approach to healthcare delivery when it opened in April 2014. Learn more