Background

The client is a $1 billion division of one of the largest technology firms globally, with a large and diversified portfolio of healthcare accounts across payer, provider and life sciences segments.

Business Case

Due to the pressures of day to day operations, the client organization, especially senior leadership, was finding it difficult to track market developments, competitor activity, and key client developments

The client was looking to build a robust market intelligence capability that could be outsourced to an external provider with a deep understanding of the healthcare markets as well as the client organization and their needs.

Approach and Results

Through an initial discovery process, we identified a set of clients, competitors, and industry aspects that could be covered in a market intelligence program. Then, using the DamoIntelTM framework, our team of researchers curated and delivered a series of market intelligence reports that included daily, weekly and ad-hoc updates that were critical for market awareness. Using the market intelligence provided, senior executives were able to engage better with their target customers and prospects, increase their social media following, and improve competitive positioning.