Why B2B Technology Companies Struggle with Content Marketing

An overwhelming majority (81%) of B2B companies use content marketing strategies today. However, less than half of them consider their content marketing to be effective. Customer acquisition is increasingly difficult and here’s what B2B tech firms need to do for an effective content marketing strategy. Download

Tier 1 Technology Firm: Market Intelligence

Tier 1 Technology Firm: Market Intelligence The client is a $1 billion division of one of the largest technology firms globally, with a large and diversified portfolio of healthcare accounts across payer, provider and life sciences segments. Business Case Due to the pressures of day to day operations, the client organization, especially senior leadership, was […]

Tier 1 Technology Firm: Content Marketing Strategy

Tier 1 Technology Firm: Content Marketing Strategy The client is a $ 1 billion division of one of the largest technology firms globally, with a large and diversified portfolio of healthcare accounts across payer, provider and life sciences segments. Business Case The client needed a content strategy covering original thought leadership pieces, white papers, and […]

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THE HEALTHCARE DIGITAL TRANSFORMATION LEADER

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THE HEALTHCARE DIGITAL TRANSFORMATION LEADER

Join the digital healthcare revolution. Stay on top of the latest news, trends, and insights with Damo Consulting.