Why B2B Technology Companies Struggle with Content Marketing
An overwhelming majority (81%) of B2B companies use content marketing strategies today. However, less than half of them consider their content marketing to be effective. Customer acquisition is increasingly difficult and here’s what B2B tech firms need to do for an effective content marketing strategy. Download
The Democratization of Analytics: Are We All Turning Into Data Scientists ?
“Data scientist” is the sexiest job of the century. However hiring and retaining them is hard. What is the solution ? Download
5 Healthcare Technology Predictions for 2016
Our take on what’s coming up in 2016 in healthcare IT. Download
Tier 1 Technology Firm: Market Intelligence
Tier 1 Technology Firm: Market Intelligence The client is a $1 billion division of one of the largest technology firms globally, with a large and diversified portfolio of healthcare accounts across payer, provider and life sciences segments. Business Case Due to the pressures of day to day operations, the client organization, especially senior leadership, was […]
Tier 1 Technology Firm: Content Marketing Strategy
Tier 1 Technology Firm: Content Marketing Strategy The client is a $ 1 billion division of one of the largest technology firms globally, with a large and diversified portfolio of healthcare accounts across payer, provider and life sciences segments. Business Case The client needed a content strategy covering original thought leadership pieces, white papers, and […]